|
You hate my product? Great! (Turning Negatives into Positives)
Copyright ©
2004, Keith Bryan
Work at Home 101
http://www.workathome-101.net
Over
the course of time there's a lot of valuable lessons I've
learned about
business. One of the most important is WHO to
take business advice from.
Should you listen to your fans?
How about your family? My advice is.....
always listen to
your critics!
No matter what business you are in
there are always going to
be three kinds of people associated with
you.
1. People that love your product/service
2. People that
think you are "ok"
3. and people that think you are the worst thing on
the
planet
While I love to get mail from my fans telling me
how great I
am, if I had to pick just one of these groups to get feedback
from it would undoubtedly be #3. Why? Because they will tell
you the
truth. They say all the things that you don't want to hear..... which is
everything you need in order to improve!
If you plan on running a great
business you NEED people to tell
you what you're doing wrong. As much as it
might hurt the ego
to have anything negative said about your business,
chances are,
if they are thinking it there are others just like them out
there that never told you.
These people will tell you many important
details you may never
get elsewhere like......
Why they don't
like your product / service.....
What you could do to make them like
it....
Other services like yours that are "better"
That
you are a bad person and they don't like you
With the exception of
that last one these are things every business owner would love to know.
This brings me to my next
point.
Don't listen to people that target
YOU, only the ones that have
something valuably negative to say about your
business. Here
are two sample comments..... both negative but only one will
cause me to think......
1. "You obviously have no talent..... my
third grade kid could
do that better!"
2. "Your product seemed
to crash every time I tried to use it.
Not to mention the colors were
horrible! I will never buy
from you again!"
The first comment
will cause one reaction....... Delete! The
second statement, although also
negative, identifies the reason
that the customer was unhappy with the
service they received.
This is the kind of e-mail I hope to get! Believe
me........ you want to know WHY people don't like your product.
The
next step is to take all these comments and find any common theme. If
several people have the same complaint it's probably something you want to
look into fixing. Keep in mind that no matter how great it is, there will
always be someone that
doesn't like it. This is why you should try to focus
on the common dissatisfactions from your customers (or non
customers).
I think you get the idea. The point is..... When you get an
e-mail that is negative, turn it into a positive! Turn your weaknesses
into your strengths and watch you business grow
from it.
Good
luck!
Resource
Box:
----------------------------------------------------------------
Keith
Bryan has over 9 years experience in both Internet and other forms of
advertising and marketing. For more information, tips, tricks, hot products
and articles check out http://www.workathome-101.net or e-mail
us at
ezine@workathome-101.net
|
