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The Best Traffic Generation Tool Is Free
Copyright 2004 Diane
Hughes
Although search engines have been around since the beginning of
the Web, many businesses (large and small) are just now waking up to the
gigantic benefit search engines provide. What other medium gives you - at
absolutely no cost whatsoever - a way to drive unlimited traffic to
your site? None. That's why, once people understand search engine
optimization (SEO), they get hooked!
I want to give you some basics to
follow in order to help get your site ranked at the top of popular search
engines like Yahoo! and Google. I also want to provide you with some
exceptional resources so you can further your SEO education in the
future.
What Is Search Engine Optimization?
SEO is the process of
creating a Web site that fosters the
design, coding, copy, and link-building
elements search
engines most like to see. Through the process of SEO,
you
can develop a site (or alter an existing site) so that the engines
will move you up to the top of the search results. That means people who are
actually looking to find what you have to sell will click to your site before
your competition's.
How Does SEO Work?
There are three
fundamental parts to the SEO equation:
coding, copywriting, and link
popularity.
Coding is the manipulation of your HTML code so that it
is
clean, uncluttered, positioned correctly, and easily accessible to the
search engine spiders and bots. You want to be sure the most important
information to the spiders is located up top where they can quickly and
easily find it. You also want to ensure that java scripts and other
such coding are moved out of the spiders' way.
Copywriting relates to
the text on your site. Search engine
copywriting pertains to being able to
write in such a way
that you include your primary keyphrases in
strategic places so that you get the most "points" from the
engines.
Link popularity deals with how many sites have links
that point back to your site (and vice versa). The theory is, that if
others think highly enough of your site to link to it, your site must be of
good quality.
When you have a good combination of all three
primary
elements, you stand a much better chance of ranking high
with the
engines.
Doesn't SEO Depend On META Tags?
It used to... a long,
LONG time ago. When the 'Net was
first founded, just about all you had to do
to get high rankings was to shove a bunch of keyphrases into your keyword
tag. Now, however, the engines are smarter. They pay no attention to the
keyword tags and very little attention to the description tag. The only tag
that carries much weight anymore is the title tag. It is
extremely important.
Isn't SEO Copywriting Just Using Keyphrases As
Many Times
As You Can?
No! Not only does that put you at risk of
spamming the search engines, it makes your copy sound horrible to
your human site visitors. What good are high search engine rankings if
your copy doesn't convert those visitors into paying customers?
You
need to find creative and strategic places to use keyphrases so that you
maintain the balance between natural language and keyphrase use.
How
do you learn all you need to know about SEO? From the
pros! Here are several
resources you can use to improve
your education:
High Rankings
Forum
http://www.highrankings.com/forum/
Best
Practices Forum
http://www.ihelpyouservices.com/forum/
Search
Engine Watch Newsletter
http://www.searchenginewatch.com
Search
Engine Guide Newsletter
http://www.searchengineguide.com
E-Marketing
News
http://www.e-marketing-news.co.uk/
Search
Engine Optimization Fast Start
http://www.cannedbooks.com/
The
Step-by-Step Copywriting Course
http://www.copywritingcourse.com
How
To Increase Keyword Saturation
(Without Destroying the Flow of Your
Copy)
http://www.copywritingcourse.com/keyword
The
Nitty-gritty of Writing for the Engines
http://www.highrankings.com/seo-writing.htm
It's
not hype. I can tell you from seeing it firsthand. It's well worth the time
to learn SEO.
With a little effort, you can quickly have your
site pulling in plenty of targeted traffic at no cost to
you whatsoever.
About the Author:
Diane C. Hughes *
ProBizTips.com
FREE Report: Amazingly Simple (Yet Super Powerful)
Ways
To Skyrocket Your Sales And Build Your Business
Into A Tower of Profits!
==>> http://madmarketer.com/diane
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