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The Google Dilemma Seems to me many webmasters have been impacted by whats been dubbed “The Florida Update”. Some people have gone so far as to predict the “death of affiliate programs”. That I’m not so sure of. Have you ever thought that this recent “update” was meant as a reminder to some of us that we rely too much on google for free targeted traffic? Sit back for a moment and check your web stats. What percentage of your traffic is delivered by google? Quite a bit I bet. My understanding is that this update will affect mostly affiliate sites. Even though some of you may not have been affected, don’t you think it may be time to consider putting more emphasis on receiving targeted traffic from alternative traffic sources? Would exchanging links with other relevant high content sites help? Yes. But before you launch a full blown linking campaign take a boo at the many other traffic generating programs available on the internet today. While many of us are on a limited promotional budget there are some free programs that can help you diversify where your traffic comes from. Sure you have the
surf-for-credits programs. Some people make the argument that although the
traffic received from these traffic generating programs is free, it’s not
entirely targeted altogether. Or should you include that type of traffic when calculating your ROI? There are the screensaver programs. But how many people actually sit at the kitchen table working on other projects watching websites being rotated on their computer screens? Sure we leave our screensavers on but how many of us actually look at the websites being presented to us? Then there are pop-up windows which may irritate many people but have proven effective in the past, although many browsers are equipped with anti pop up software decreasing the effectiveness of using them as traffic generating tools. If your like me and don’t have/want credit cards it can be challenging to promote your self and your site without plastic, as the majority of sites only take credit cards when it comes to receiving payment for their services. Not many pay per click search engines accept pay pal from what I’ve seen. But no need to worry, there are many ways to increase traffic to your site without having to pull your credit card from your wallet or relying on google. Write
Articles The list goes on but my point is this: Even though google may have “over fluffed” your pillow, you’ll survive. Keep your creative juices flowing and continuosly work on finding different and unique ways to bring high quality traffic to your site. Minimize the risk by diversifying so that when the next time an “update” happens you won’t have to worry about the majority of your traffic suddenly disappearing. The Google Dilemma written by Brian at The Ebook King |
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