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NaturalHealthNewsletters.com provides one of the most complete collections of
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Are You In Touch With The Competition?... by Sonia Colon We all know that competiton
is an ugly word. Competitors are a fact of life. If your business can't
compete with other businesses, don't start it. You have to have some type of
an edge. You You will have to get to know everything there is to know about your competition and keep up to date with their marketing strategies. The best way to research
your competition is to locate those you consider the largest threat to
your potential business. Then, take time to note and acquire a feel for
how the competition deals Answer the following questions: What appeals to you most about their website, introduction, set up etc.? How large of an inventory do they carry? Are their products eye-catching? What is their alexa, google, yahoo and aol ranking? Are their testimonials positive? Are their prices in line and competive with yours? What do they offer that you could not? Do they offer discounts? Do they offer a return policy? Do they offer any special services, such as free delivery? Which areas could do with some improvement and could you improve in these areas? Do they keep their online store up-to-date? What means of promotion do they use? (e.g. coupons, flyers, free gifts, discounts, etc.) After evaluating the above,
You should then be able to build a profile of each main competitor and
know how they advertise, why --------------------------------------------- Sonia Colon owns and
operates Jimson Products. |
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