|
CONTACT: comp@e-kinetic.com
Now That You Have Subscribers, How Do You Keep Them?
by Dan J. Fry, c.
2003-2004, All rights reserved.
Your gleaming with pride. You just
finished a very prosperous
list building campaign utilizing a combination of
classified and
E-Zine ads that have landed 1000 new subscribers to your
opt-in list. But slowly you pride subsides to fear. What do I do now?
How
do I keep these people on my list?
This is a very common problem faced by
anyone who markets on the internet. Fear not. With a bit of guidance and hard
work your pride turned to fear will revert to self-satisfaction. Here
is
what you need to do.
Content. Content. Content. Need I say it again? The
only
mechanism you need to ensure is in place is to deliver high
content
information to your list on a regular basis. Be sure that
some people will
unsubscribe simply because they were only
interested in the free giveaway you
offered to get them on the
list. It's O.K.. You don't want them on your list.
The people who remain are the ones that are clearly interested to hear what
you say.
So, content is the key and so content they should get. Where
do
you find content. Well you can write your own articles. Yes, I
said
write them yourself. Think back about your business. What is it that you
know? What about that successful ad campaign you just ran? How about offering
them a short e-course on running ads? Spend some time to come up with ideas
and then sit down in a quite place and start writing. Don't grammar check or
spell check anything yet. Simply write and let the ideas flow.
Afraid
to write or just starting out in your business? There are
many places online
where you can find articles to publish at no
cost to you. Many authors agree
to distribute their work in
exchange for exposure. Here are a few places to
consider.
(1) The e-Kinetic E-Zine - listing of articles on
home
business ventures. (http://www.e-kinetic.com)
(2) ARA
Content (http://www.aracontent.com)
(3) Free
Content (http://www.certificate.net/wwio)
(4) The Idea Marketers (http://www.ideamarketers.com)
(5)
Ezine Articles (http://ezinearticles.com)
(6) Ezine
Hub (http://ezinehub.com)
Another
excellent source for articles is newsgroups. I use this
method of promotion
for my own articles at least weekly. Go to
Yahoo! and create an account for
Yahoo! Groups. Once logged in simply go to the group category of your
choosing. There are
hundreds to thousands of submitted articles which you
can
reprint. Make sure to abide by the authors guidelines and
resource
box.
As long as you offer valid content most of your subscribers
will
stick with you. If you are just starting out I recommend you
focus
only on content in your newsletter for at least a few
months. After this
initial period you can begin advertising
within the content. Take it slow at
first. Above all else, do not
allow your newsletter become a sales pitch.
Trust me when I say
that your subscribers have a keen sense of smell for
this. So,
what are you waiting for?! Get to the
content!
----------------------------------------------------------------
----------------------------------------------------------------
Dan
J. Fry is an independent researcher and owner of
e-Kinetic.com, a site
devoted to providing resources for small budget home businesses. He has a PhD
in Physics and is married with two daughters and two cats. Subscribe to his
free E-Zine on home business resources at mailto:e-kinetic@GetResponse.com or
by
visiting his site at http://www.e-kinetic.com. He can be
reached at mailto:comp@e-kinetic.com.
|
