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5 Tips For Writing Sales Letters That Sell.
By Oluwafisayo
Akinlolu
1. Be Focused: Know what you want the sales letter to
achieve, stick to it and organise your thoughts and words to achieve just
that. If you talk without an aim, you are sure not to miss your mark;
Aim at Nothing, you Hit Nothing.
2. KISS: Keep It Short and
Simple. Forget about all the ramblings. Say what you want to say in a short,
straight forward and simple manner. Here is a little secret. When you talk
too much, your audience most times have forgotten the beginning by the time
you reach the end. While still being persuasive and convincing, talk
straight and simple. An helpful way to getting this done is to talk one
point per paragraph and write short and sharp sentences in your
paragraph.
Remember, one paragraph with just three lines written in a
short and powerful manner is better than one whole page which contains
nothing more than ramblings.
3. Attention: Work on making your
sales letter grab your reader's attention right from the start. If you miss
it here, you loose the whole show. Combine your most powerful and
irresistible benefit into a few words, one sentence opening to grab your
reader's attention and draw him to read more. E.g. Dear Friend, Here Is A
Chance To Increase Your Income By 400% Before The End of This Month. Of
course, the man
seeking to make more money will read more.
4.
Arouse and Sustain Interest: Now that you've got the attention of your
reader, you've got to get him interested. If not, he will only read the next
sentence and dump your letter. So what do you do, arouse his interest and
sustain it.
This is where your writing and creative skills come in. Here
are a few examples to arousing and sustaining interest.
Have you
read the book Acres of Diamond. Interest was aroused and sustained by
telling a story. That is a trick you can use. Look at this:
"When I
started on the Internet, I had no money I could call my own. I was in debt
and was running from my creditors. My whole life was in shambles and I
thought it was the…."
Did that get you.
You could also arouse
interest by stating a well known fact which brings up emotion. Here is an
example.
Dear Friend, Over, 100,000 copies of the book you are about
to hold in your hands was sold last month and everyone that read it became
millionaires before the month ended.
Remember, once you arouse
interest, sustain it by explanation,
arguments and proofs. If you have
testimonials, here is the time to use it and then go for the
kill.
5. Persuasion/Inducement: Ask for the order. Give the reader a
reason to buy. Make him buy. Here is where you should not forget the
action stimulating words, give rewards for buying, add a bonus, give a
discount etc.
A very helpful way to induce the reader to buy is to make
the gains of buying so evident. At the bottom of every thing we purchase is
personal gain and then we like to feel good about what we've just
bought. Here is where you should hit real hard the reader will feel good
he bought it and will be happy ever after.
© Oluwafisayo Akinlolu,
2004
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