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Going down? This is the 1 crucial key to improving your
networking
results.
Written by Aaron Colman
info@ibasics.biz
http://www.ibasics.biz
If you were in
an elevator and had 15 seconds to sell
your ideas, what would you
say?
"My USP, of course! Right?"
WRONG!
Your USP is good
(USP == Unique Selling Proposition. If
you don't have this yet, get one
first!) but 9 times
out of 10 it's just too big. You need something more
concise. Something that can be defined in one sentence
and leaves them
wanting more.
The best Elevator Pitch I ever heard was at an
Internet
Seminar I attended. One of the Personal Coaches and I
had been
talking and we needed, literally, to get into
the elevator. We talked, and
around the 3rd floor a
middle-aged man got on. He overheard us talking and
asked us "That's interesting, what do guys do
exactly?"
His
response?
"I help average people achieve extraordinary
success."
Brilliant. How can you say no to that? You may be
skeptical, you may not believe the guy... but you can't
say no. "No sir,
I don't want extraordinary success.
That's not what I need at all!" If you
can say that
with a straight face then you're a better (wo)man than
I.
It's perfectly okay to have a few different multiple
elevator
pitches for different scenarios as long as you
can keep them separate. In
fact it's a good idea to
have the 2 or 3 main facets of your organization
and a
way of approaching different types of clients for each of
them.
For instance I have 3 pitches I use regularly:
For
execs and managers: I help people generate
sales leads on the
internet.
For general clients: I help organizations beat their
competition and profit from emerging trends in
technology.
For
techies: I combine new trends and trusted
technology like PHP, MySQL, Java
and DHTML with the
latest online techniques to help people produce sales
online.
I use these, more specific pitches because I tend to
deal
more with numbers-oriented executives. Techies
want technical details. They
want buzzwords. Everyone
else just wants the ol' WIIFM: What's In It For
Me.
The best elevator pitches urges curiosity and beckons
the
listener to ask "Yea? How do you do that?" giving
you a chance to ask the
client some questions and
schedule a time. Do yourself a favor and create
your
own. And be sure to take a few minutes and practice
it in front of
a mirror until you feel confident
with it. You'll be surprised at how this
one little
thing can improve your networking results.
Once you've got
it all down consider using it as a
slogan. Put it on your business cards,
put it in your
advertising material. Put it everywhere. Reap the
rewards.
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Aaron Colman helps businesses make money online and specializes in web design and custom script work.
My eCourse - Learn Mastering Internet Lead Generation at http://www.ibasics.biz/leads
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