|
Don't Overlook
Your Natural Market Copyright 2004 Bob Leduc http://BobLeduc.com
Are you overlooking an easy
source of highly profitable sales and profits hidden in your existing target
market? You are if you don't capitalize on the powerful advantage of
your 'natural market'.
What Is A Natural
Market?
A natural market is the
portion of your target market that shares a unique personal characteristic
with you. It automatically creates a relationship between you and a
prospect in your target market for a PERSONAL reason. For
example:
Let's say you're a teacher
or have been a teacher in the past. You're also a distributor for a network
marketing company selling healthcare products. You define your target
market as people interested in preserving or improving their health and
who are also interested in a business opportunity.
Some of those prospects have
the ADDITIONAL characteristic of being teachers or former teachers, just
like you. That's a natural market for you. You can communicate with them on
a special personal basis.
Benefits of a Natural
Market
Potential customers are more
receptive when they share a common background or a special interest with
you. It's human nature to feel secure when doing business with someone we
believe is just like us. This is especially helpful for promoting
business on the Internet because prospects can't see or hear you
'live'.
How to Find Your Best
Natural Market
Start by making a list of
different things you've done in your life. For example:
* What professions or
occupations are you engaged in (now or previously)?
* What hobbies or crafts do
you actively participate in?
* What special interest
clubs or associations are you actively involved with?
* Do you have a unique
national origin or speak a foreign language?
* What unique special
background or special experiences do you have?
Each item on your list may
represent a natural market you can use. However, some will have more impact
than others. The greater the uniqueness of the common characteristic, the
more leverage it provides. Select the one with the most unique
characteristic to use first.
Your natural market is a
more focused definition of your primary target market. Once you identify a
natural market, start using it in your advertising.
Revise your present
marketing approach to create special appeal to prospects in your natural
market. Use the same marketing tactics you have been using but expand them
to include this new segment of your target market. You'll unlock a
completely new layer of sales and profits hidden in your existing target
market.
Bob Leduc spent 20 years
helping businesses like yours find new customers and increase sales. He just
released a New Edition of his manual, How To Build Your Small Business Fast
With Simple Postcards ...and launched *BizTips from Bob*, a newsletter
to help small businesses grow and prosper. You'll find his low-cost
marketing methods at: http://BobLeduc.com or call: 702-658-1707
After 10 AM Pacific Time/Las Vegas, NV
|