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NaturalHealthNewsletters.com provides one of the most complete collections of
Free Newsletters for Natural Health and Alternative Medicine on the internet.
You can receive Free articles, book reviews, Recipes and more on topics ranging
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HOW TO ACHIEVE
SUCCESS WITH YOUR OWN MONEY - MAKING NEWSLETTER Writing and publishing a successful newsletter is perhaps the most competitive of all the different areas of mail order and direct marketing. Your first step should be to
subscribe to as many different Plan your newsletter before launching it. Know the basic premise for its being, your editorial position, the layout, art work, type styles, subscription price, distribution methods, and every other detail necessary to make it look, sound and feel like the end result you have envisioned. Lay out your start-up needs; detail the length of time it's going to take to become established, and what will be involved in becoming established. Set a date as a mile stone of accomplishment for each phase of your development: A date for breaking even, a date for attaining a certain paid subscription figure, and a monetary goal for each of your first five years in business. Be sure your newsletter works with the personality you're trying to build for it. Make sure it reflects the wants of your subscribers. Include your advertising promise within the heading, on the title page, and in the same words your advertising uses. And above all else, don't skim on design or graphics! The name of your newsletter should also help to set it apart from similar news letters, and spell out its advertising promise. A good name reinforces your advertising. Choose a name that defines the direction and scope of your newsletter. Pricing your newsletter should be consistent with the image you're trying to build. If you're starting a "Me-too" newsletter, never price it above the competition. In most instances, the consumer associates higher prices with quality, so if you give your readers better quality information in an expensive looking package, don't hesitate to ask for a premium price. People like to see things written about themselves. They resort to all kinds of things to get their names in print, and they pay big money to read what's been written about them. Promoting your newsletter, finding prospective buyers and converting these prospects into loyal subscribers, will be the most difficult task of your entire undertaking. You'll need a sales letter. Check the sales letter you receive in the mail; analyze how these are written and pattern yours along the same lines. You'll find all of them - all those worthy of being called sales letters - following the same formula: Attention, Interest, Desire, and Action on the part of the reader - AIDA. Follow these examples with endorsements or testimonials from reviewers and satisfied subscribers. Make the recipient of your sales letter feel that you're offering him the answer to all his problems on the subject of your newsletter. Always include a "PS" in your sales letter. This should quickly restate to the reader that he can start enjoying the benefits of your newsletter by acting immediately, and very subtly suggesting that he may not get another chance to get the kind of "success help" you're offering him with this sales letter. Next, you'll need a Subscription Order Acknowledgment card or letter. This is simply a short note thanking your new subscriber for his order, and promising to keep him up-to-date with everything relating to the subject of your newsletter. Thus far, you've prepared the layout and copy for your newsletter. Go ahead and have a hundred copies printed, undated. You've written a sales letter and prepared a return reply subscription order card or coupon; go ahead and have a hundred of these printed, also undated, of course. You'll need letterhead mailing envelopes, and don't forget the return reply envelopes if you choose to use the coupons instead of the business reply postcard. Go ahead and have a thousand mailing envelopes printed. You also need subscription order acknowledgment cards or notes; have a hundred of these printed, and of course, don't forget the imprinted reply envelopes if you're going along with the idea of using a note instead of a postcard. This will be a basic supply for "testing" your materials so far. Advertising Campaign - Start by placing a small classified ad in one of your local newspapers. You should place your ad in a weekend or Sunday paper that will reach as many people as possible, and of course, do everything you can to keep your costs as low as possible. Move slowly, start with a
local, far-reaching and widely read paper, and with the prof its or returns
from that ad, go to the regional magazines, or one of the smaller national
magazines, and continue plowing your returns into more advertising in
different publications. By taking your time, and building your acceptance in
this manner, you won't lose too much if one of your ads should prove to be
a Classified advertising is the least expensive way to go, so long as you use the "inquiry method." You can easily and quickly build your subscriber list with this type of advertisement. When you do expand your efforts into direct mail, go straight to a national list broker. You can find their names and addresses in the yellow pages section of your local telephone directory. Show the list broker your product and your mailing piece, and explain what type people you want to reach, and allow them to help you. Once you've decided on a list to use, go slowly. Start with a sampling of 5,000 names. If the returns are favorable, go for 10,000 names, and then 15,000 and so on through the entire list. Co-op Mailings are generally piggy-back mailings of your subscription offer along with numerous other business offers in the same envelope. Smaller mail order entrepreneurs do this under the name of Big Mail Offers. Direct mail agencies such as
Publishers Clearing House can There are also several
agencies that offer Introductory, Sample Copy and Trial Subscription offers,
such as Select Information Exchange and Publisher Exchange. With this kind
of agency, details about your publication are listed along with similar
publications, in full page ads inviting the readers to send $10 or $20 for
trial subscription to those of his choice. The publishers received no money
from these inquiries - only a list of names of people interested in
receiving trial s ubscriptions. How the publisher follows up and is able to
convert these into full term, and A new idea beginning to
surface on the cable TV scene is Running ads in the Mail Order Ad Sheets is not very productive, either in terms of inquiries or sales. About the best thing that can be said of most of these ad sheets (and there seems to be a million of them with new ones cropping up faster than you can count them) is that your ad in several of them will let other people in on what you're doing. You will be able to keep track of a lot of the people trying to make a place for themselves in the mail order field. Last, but not least, is the enlistment of your own subscribers to send you names of people they think might be interested in receiving a sample copy of your publication. By studying and understanding the information in this report, you should encounter fewer serious problems in launching your own successful specialized newsletter that will be the source of ongoing monetary rewards for you. However, there is an important point to remember about doing business by mail - particularly within the confines of selling information by mail - that is, Mail Order is ONLY another way of doing business. You have to learn all there is to know about this way o f doing business, and then keep on learning, changing, observing and adapting to stay on top.
Hutoxi Hodiwalla is an
affiliate with Plug In Profit Site |
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