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Loyalty, Motivation and Work-Life Balance
By Barry Maher
Managers who aren't
loyal to their people can't expect loyalty in return. Companies that
complain about employee loyalty have usually done nothing to earn loyalty,
often routinely lying to employees, demanding sacrifices that are never
rewarded, shunting them aside and casting them off in the name of good
business.
I know of one organization
that routinely takes top performing managers and sticks them in problem
markets. Fair enough. What isn't fair is that these managers are paid on
an inflexible bonus and override system. Which means that their reward for
doing a superior job and for helping the company out is a massive cut in
pay. And frequently a poor evaluation if they fail to turn the market
around quickly enough.
And upper management can not
understand the lack of loyalty throughout the company. Or why they have the
highest turnover rate of in their industry.
Teams and Teamwork
During the Civil War, a
reporter asked General Grant how long it would take him to reach Richmond.
"I will agree to be there in about four days," Grant answered. "That is,
if General Lee becomes a party to the agreement. But if he objects, the
trip will undoubtedly be prolonged."
When supposed teammates
aren't really teammates, the journey toward the goal will undoubtedly be
prolonged.
Sidney Harman was chairman
of Harman International, maker of high-end sound systems like JBL and
Infinity. "We attract people who over time become persuaded that this
company is their company and they are going to give it their all," he
said. "When people determine to give it their all, the levels of
productivity you see will blow your mind."
To motivate employees to see
the company as their company, Harman International does everything possible
to avoid layoffs. When demand is down, the company keeps production
workers busy in security or maintenance or landscaping rather than
downsizing them. They're paid their normal wages. Employees benefit and
Harman International retains its highly trained, loyal, motivated workforce.
To keep the channels of
communication open between management and labor, every single executive
spends time every month on the production line. Top management also
discourages the use of temps. And there's no such thing as a permanent
temp. If they stay past a certain point, they become regular workers with
full benefits.
Nowadays this may seem like
radical, outside the box thinking. Or maybe it's inside a box so out of
fashion that few other companies ever both to look inside. Either way
it's turned Harman International into an industry leader, a company with
$1.4 billion in annual sales. Ed Boyd, Senior VP of Manufacturing, says,
"I've worked for four corporations on three continents and this is by far
the most motivated group of individuals I've ever been associated
with."
That's a team.
Speaking of Motivation:
Work-Life Balance
One recent study found that
"management recognition of the importance of personal and family life" was
the most important factor in creating employee loyalty. It also found
that employees who were allowed to spend a moderate amount of time on
personal matters during work time--even if it was merely making a few
personal phone calls--were more committed to their employers than those who
weren't.
Yet in a recent survey of
CEOs by the Conference Board, only one percent cited "helping employees
achieve work-life balance" as their top concern. Well, it might not be
number one, but it better be up there. In still another study--this one done
by the Families and Work Institute and funded by corporations like AT&T,
Xerox, Allstate, American Express and IBM--thirty-eight percent of workers
said employees who put personal or family needs ahead of their jobs were
not looked upon favorably by their employer.
Tip: Any manager who expects
his people to put the company's needs ahead of their own needs and the needs
of their loved ones is not bright enough to be a manager. How many
managers put company needs ahead of their own?
Tip: Too many.
According to the Associated
Press, the Families and Work Institute study "paints a portrait of a hard
worker who feels burned out from balancing work and family life yet
cares intensely about performing well on the job."
In the words of AT&T
spokesman, Burke Stinson, "the study validates what we'd believed for a long
while. When employees get more freedom to take care of their family
priorities, productivity does not suffer, just the opposite. "Employees
who feel as if they're being treated fairly will treat their employers at
least as fairly in return."
And factors like
employment security, flexible scheduling and supportive work relationships
reduce burnout, increase loyalty and generate greater effort.
Of course whenever studies
like these are done, the question some always ask is, Why do employers have
to fund studies to discover what their employers are thinking?
# # #
The author, Barry Maher
speaks and consults on management, motivation, leadership and sales,
specializing in increasing productivity AND job satisfaction. This
article is adapted from, "Filling the Glass: The Skeptic's Guide to Positive
Thinking in Business" which Today's Librarian honored as "[One of] The Seven
Essential Popular Business Books." Visit http://www.barrymaher.com and sign up for
his free newsletter or contact him at 760-962-9872.
Copyright 2004, Barry Maher.
Used by permission.
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