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Email: ByBobLeduc@aol.com
Low-Cost Marketing With Business Postcards
Copyright 2004 Bob Leduc
http://BobLeduc.com
Modern, low-cost
business postcards can drive a high volume
of traffic to your web site,
generate a flood of new sales leads, or promote any other business activity
you want. They are easy to use, cost very little and produce results almost
immediately.
Brief And Personal Works Best
Keep the message on
your postcard brief. Announce a major
benefit. Then ask the person reading
the postcard to visit your web site or respond in some other way to get more
information.
Set up your postcard to look like a personal message
instead of a sales promotion. Prospects cannot resist reading a postcard
if looks like a brief personal message - even when they quickly recognize it
as a business communication. This happens for several reasons.
1.
Your message on a postcard arrives already opened and ready to
read.
2. It creates the feeling of reading a note from a friend
instead of reading an advertisement.
3. Your brief message cannot be
overlooked - even by people
quickly screening their mail over a
wastebasket.
Nearly everybody will actually read your postcard
....intentionally or unintentionally. Therefore, you will get the
maximum number of responses.
Simple And Low-Cost
You can print
postcards with your own computer for about 1
cent each or have them printed
professionally for about 7 or
8 cents each.
One cost-effective method
when using your computer is to
print four postcards on an 8 1/2 x 11 inch
sheet of standard
index paper. Then cut each sheet into quarters to produce
four 4 1/4 x 5 1/2 inch postcards. 100 sheets will produce 400 postcards
for about 1 cent each.
For small quantities, print your postcards
individually on the 4 x 6 inch blank index cards available from any office
supply store.
Reduced Postage Rate
The current postage for
mailing a postcard in the US is just
23 cents. That's almost 40 percent less
than the postage for
sending a letter - yet the Postal Service processes
postcards the same as First Class Mail letters.
To qualify for this
special postage rate, your postcard must be at least 3 1/2 inches high by 5
inches long but not over 4 1/4 inches high by 6 inches long. The paper
thickness must be similar to an index card. All office supply stores carry
paper designated as 67 pound card stock. This is ideal for postcards and
it meets the thickness requirement.
Non-Us Advantage: Business postcards
used outside of the US
do not enjoy a reduced postage rate. But, non-US
business
owners tell me their postcards are very cost-effective even
without a reduced postage rate. Since postcards are rarely
used for
business purposes outside of the US, they attract a lot of attention and
generate a high rate of response.
Hidden From Competitors
Postcard
marketing enables you to conceal your marketing
efforts from competitors.
Nearly all other advertising uses mass media where your competitors hear or
see what you are doing - and copy it.
Postcard marketing is personal.
Only you and your prospects
are aware of your strategy. And only you know
how effective
it is. When competitors become aware of your postcard
marketing program, they will not be able to evaluate your activity. And
they will not know how to copy it.
Postcards achieve almost 100 percent
readership and generate
a high rate of response. Use them to drive traffic
to your web site, to generate sales leads, or to promote any other
business activity you want. You can create and send postcards within a
few days of deciding to use them. And you will enjoy the results they
produce in less than a week.
Bob Leduc spent 20 years helping businesses
like yours find new customers and increase sales. He just released a New
Edition of his manual, How To Build Your Small Business Fast With Simple
Postcards ...and launched *BizTips from Bob*, a newsletter to help small
businesses grow and prosper. You'll find his low-cost marketing methods at:
http://BobLeduc.com
or call: 702-658-1707
After 10 AM Pacific Time/Las Vegas, NV
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