|
CONTACT: comp@e-kinetic.com
Home Business Writing Made Simple
by Dan J. Fry, c. 2003-2004, All rights
reserved.
Have you ever written a letter to a friend? Ever written
an
outline for any project you were about to start? What about a
shopping
list? If you have, and I imagine most have, you then
can write focused,
brief, content articles for your online home
business.
Why write?
Well, of course you can spend lots of money to drive traffic to your site
with absolutely no guarantee that you willobtain a single sale. Moreover,
most of the traffic, although
targeted, may leave your site and forget it
ever existed. Writing
puts you personally, your site, and your
products/services within
the same framework as a well-honed opt-in list of
subscribers.
People remember you, learn to trust you, eventually purchase
from you, and most importantly return to purchase again and again, as long
as you continue to offer what they need.
"So how can I simplify what
seems to be the arduous task of
writing", you ask?
Try this:
(1) Take out pen and paper and go someplace quiet where you can trigger the
creative side of your brain. (Yes, I said pen and paper. Don't sit in front
of the computer for this exercise.)
(2) Sit back and think for a moment
about your online home
business. What do you offer? What have you learned
so far about building traffic? Have you noticed any patterns for
certain promotion methods that work? What about anything that can be
considered well needed advice to others just starting out?
(3) Now
write down the first thoughts that come to your mind.
Don't edit. Your not
at that stage yet. Just write the ideas,
and do this for several minutes,
or until you have at least a
single page filled up.
(4) Done?
Good. Now go back to the top of the list. Slowly go through and hone the
ideas. Anything that pops out as
particularly intriguing or immediately
brings up related ideas
mark off for the next step. These are the ones to
develop
further.
(5) Now take out a sheet of paper for several of
the ideas
marked off and write the idea at the top of the paper. (You
can
use your computer now, but I tend to think better with pen in
hand.)
(6) O.k. Ready? At the beginning I asked if you ever have
written a letter to a friend. Remember? Keep this in the back
of your mind
always. Write like you speak. I promise you that
for short content articles
to develop your online home
business, this is the tone that works. If
people need a
textbook they will buy one.
(7) First make a list,
sort of a shopping list of related
things to cover. Try not to get carried
away. Remember - short
content articles.
(8) Now fill in the
details as if you were explaining it to a
friend.
That's it.
That's all there is to it. I think you will be
surprised how easy it is
once you write a few. Personally, I
keep a notebook handy at all times just
for ideas that I later
cultivate into short articles. When I learn
something new that
I believe will be of benefit to others I make a
note.
The power in this technique resides in the fact that you are
not a robot and neither are your prospects. When you write
from the
perspective of friends sharing information, you step
onto a personal level.
Now who wouldn't pick up on that.
Eventually, with continually writing and
publishing your
articles in newsgroups, e-zines, and on other web site,
your
credibility builds, your persona builds, and your traffic and
sales will build. You absolutely cannot loose with this cost
effective
traffic generating strategy.
----------
About
the Author:
Dan J. Fry is an independent researcher and owner
of
e-Kinetic.com, a site devoted to providing resources for small budget
home businesses. He has a PhD in Physics and is married with two daughters
and two cats. Subscribe to his free E-Zine on home business resources at mailto:e-kinetic@GetResponse.com or
by
visiting his <a href="http://www.e-kinetic.com">Home
Business Resources and Tips</a> site. He can be reached at mailto:comp@e-kinetic.com .
|
