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Bob Leduc
7575 Rome Blvd
Las Vegas, NV 89131
Phone: (702) 658-1707
after 10 AM Pacific Time (West Coast)
High-Impact Marketing Tips
Copyright 2004 Bob Leduc
http://BobLeduc.com
Here are 5 high-impact
marketing tips you can use to boost your sales quickly. All are simple to
implement and they involve little or no new expense.
1. Promote Only
One Thing at a Time
Promote only 1 product or service each time you
advertise.
Many people have difficulty selecting one product when
their
decision forces them to delay or reject buying something else they
also want. When prospects cannot make an easy choice they often make no
decision at all ...and you lose
the sale.
Tip: Offer new customers a
related product or service immediately after they buy from you. Many will
accept your offer, producing an easy sale without jeopardizing the initial
purchase.
2. Provide Multiple Ways for Customers to Buy
Providing
choices of what to buy will reduce your sales. But
providing choices of how
to buy will increase your sales.
Offer many different ways for customers to
buy from you. The
same method is not convenient for everybody.
Prospective
customers are more likely to act immediately when
their
favorite way of ordering is available.
3. Avoid Your
Competitors
Look for some new niche markets you and your
competitors
overlooked. You may uncover a market you can dominate
with
little or no competition.
One quick and easy way to find
profitable new markets is to
sub-divide your current market into several
narrowly defined
niche markets. Then customize your advertising to the
unique
needs of prospects in each niche market.
Tip: You can narrow
the appeal of an existing web site without losing its effectiveness with your
main market. Just create customized web pages for each market segment you
want to target. Then add a link to each of these specialized pages on your
home page.
4. Use Alternative Marketing
Look for alternative media
your competitors may be overlooking. For example, many internet marketers
are
beginning to use direct mail postcards to generate traffic to their
web sites. It?s a low cost way to bypass the heavy competition
online.
A brief captivating message on a postcard with an
enticing offer sent to the right prospects will generate a flood
of traffic to your website - or a large number of sales leads.
Tip:
Postcards are also an excellent low-cost alternative to email. People get so
much email today that even legitimate
messages are getting deleted unread.
But they get few if any
postcards. Your message is guaranteed to get their
attention
when it's delivered on a postcard.
5. Encourage
Questions
You?re walking away from a lot of easy sales if you
don?t
encourage prospects to ask questions about your product
or
service.
Only interested prospects will take the time to
ask questions. Many will buy ...especially if you answer their question
quickly and completely. You can even include a promotion for your product or
service as part of your answer.
Make it easy for prospects to ask
questions when they are at
your web site or in other selling situations where
there is no personal contact. For example, provide a phone number or
an
email address they can use to ask questions.
Tip: If you find yourself
personally answering a lot of questions, add a Questions and Answers section
to your web site or your sales brochure. Include the answers to the
most frequently asked questions. It will reduce the number of questions
you have to answer personally.
Each of these 5 marketing tips provides a
simple way for you
to boost your sales quickly ...and for little or no
new expense.
Bob Leduc spent 20 years helping businesses like yours
find new customers and increase sales. He just released a New Edition of
his manual, How To Build Your Small Business Fast With Simple Postcards
...and launched *BizTips from Bob*, a newsletter to help small businesses
grow and prosper. You'll find his low-cost marketing methods at: http://BobLeduc.com
or call: 702-658-1707
After 10 AM Pacific Time/Las Vegas, NV
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