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Google Contest - Nigritude Ultramarine
Nigritude Ultramarine
Search
engine optimization experts are having fun with Google. Experts, with
DarkBlue.com at the helm, are holding a contest to determine how Google
really works. Experts are competing, with the goal of optimizing a webpage
for a non-sensical phrase: 'nigritude ultramarine'. On May 7th, the day
the terms 'nigritude ultramarine' was announced, typing the phrase into
Google generated no search listings. Search engine optimizers hoping to
define themselves as industry leaders are all vying for the number one
spot. Others see the contest as an opportunity to test theories and
experiment without jeopardizing existing traffic. Some webmasters are leery
at staking their professional
reputation on a contest with an undefined
number of participants.
As an added incentive for search engine
experts and
webmasters to participate and work their magic,
DarkBlue.com
is giving away an Apple Mini iPodT and a Sony Flat
Screen
Monitor to anyone who can take their page to #1 for the phrase
'nigritude ultramarine'. The contest is scheduled to run for two months and
will conclude on July 7th, 2004.
Magical Phrase
The phrase generating
the frenzy, 'nigritude ultramarine',
is likely to bring out the best and the
worst in optimization tactics. The black magic optimization techniques
that are suspected in having sites banned from Google are likely to be
exercised, along with tried and true optimization practices. Immediately
after the contest was announced experts snapped up hyphenated domain names
and began tweaking their text. Many experts were surprised to see how
quickly 'nigritude ultramarine' made its way into the Google's listings, with
new listings appearing daily it is clear that the contest is well
underway.
The experts will be at the mercy of Google and any
new
algorithms implemented over the course of the next two months. Experts
will have to anticipate and update on a regular basis, to ensure that they
are able to obtain and retain a strong listings.
Results
The
results of the contest are unlikely to have any lasting effects, as Google
will likely implement filters that will prevent search engine experts from
reaping the rewards of any tactics that are found to be effective. Regardless
the sense of adventure and a method of testing Google
are intriguing.
About the Author -
Sharon Housley manages marketing
for NotePage, Inc.
http://www.notepage.net a company
specializing in
alphanumeric paging, SMS and wireless messaging
software solutions. Other sites by Sharon can be found at http://www.softwaremarketingresource.com
, and
http://www.small-business-software.net
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