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CONTACT: comp@e-kinetic.com
Balancing SEO and Other Forms Of Advertising
by Dan J. Fry, c. 2004, All
rights reserved.
Search engines are by and far the largest supplier of
traffic to
your web site. Moreover, its targeted, meaning the visitors
that
arrive at your site were looking for information that you
are
delivering. At least this is the goal of the search engines:
to
deliver high quality results to web surfers.
Recent major changes
in Google, Yahoo and MSN have put the
internet market however in a frenzy. As
the search engines battle
it out to be the one producing the highest quality
results by
frequently altering their index algorithm, search
engine
optimization has taken an almost obsessive importance.
The
problem I see is that the battle is not going to end soon and
repeatedly
trying to stay ahead by optimizing after each re-
indexing is truly a never
ending battle. A balance must be struck
between search engine advertising and
other online venues.
Starting out with an online home business business
is intimidating. There is pressure to build a quality site, offer
valuable
information, promote, build subscribers,...and the list
goes on and on.
Having a few different forms of advertising that
you slowly utilize can
payoff big in the long run. With a market
that can change on an hourly basis,
you musn't focus too heavily
on any single form of site
promotion.
Think of it as your advertising bag of goodies. You reach in
and
pull out one method and give it a try. Don't dump all of
your
resources into it. Spread them out. Reach in and pick another,
until
you have a few in the works. Now pause and see which is
working. Tweak a bit
here and there and sit back again.
Continuously re-evaluating your
advertising campaigns, you will
begin to grow a deep feeling as to which
works for your online
business.
Here are a few types of advertising
for your home business you
should consider:
(1) Classified Ads -
cheap and short to write.
(2) Article submission - write an article and
post for free.
The rewards reaped can be enormous in the long
term.
(3) Paid ads in E-Zines - hit those seldom used small niche
markets!
(4) Link exchange - can you bring in traffic from another
site? You betcha!
(5) Newsgroup and Discussion lists - join in on
discussions
and pass out a small blurb about your business at the
end.
(6) Sig files - after all your online! Make use of all of the
emails you send out daily.
(7) Flyers - yep, offline!
The bottom
line here is not to stagnate. Search engines are
important but not the only
way to promote. Its better to balance
your site optimization with other
promotion strategies. If one
method fails you at least have others to fall
back on.
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About the Author:
Dan
J. Fry is an independent researcher and owner of
e-Kinetic.com, a site
devoted to providing resources for small budget home businesses. He has a PhD
in Physics and is married with two daughters and two cats. Subscribe to his
free E-Zine on home business resources at mailto:e-kinetic@GetResponse.com or
by
visiting his site at http://www.e-kinetic.com . He can be
reached
at mailto:comp@e-kinetic.com
.
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