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CONTACT: comp@e-kinetic.com
The Deception of FFA Advertising
by Dan J. Fry, (c) 2003-2004 All rights
reserved.
FFA, or Free For All sites are the next generation of
internet
marketing. Or at least that's what many want you to
believe.
FFA sites are places where anyone can post a short ad with
a
link, as long as they agree to accept emails from the site owner.
Some
of the most popular sites
are
(1)ffanet.com
(2)myebiz.com
(3)prolinks.com
(4)kiosk.com
(5)ffamailblaster.com
At
first thought this seems like a remarkable way to advertise.
But, there are
major problems here.
First off, the only way for the advertisement to
work is for
people to visit the FFA site where it is posted. But the
only
people it seems that visit these sites are those that post an ad.
To
make matters worse, 99% of posts are done now through
autosubmiters. So who
actually sees your ad? Absolutely no one.
You may have received emails
from FFA site owners of claiming that advertising via an FFA is worthless
unless you actually own the site. Their flawed reasoning (which I will
explain shortly) is that as the owner, you get to post your own ads on the
site, and better yet, collect the email addresses of everyone
posting. Moreover, you receive commissions on anyone signing up
to purchase an FFA site of their own.
But wait! It gets better. The
same people will claim that when
submitting your ad, create a separate email
account to store the
large number of autoresponder messages you will receive
and other advertisements. So, if you don't want your primary email
account to fill up, create a secondary account and simply delete
the emails as they come in.
Now i'm really confused. If people who
submit to my now owned and paying monthly FFA site, create a secondary email
address to submit when posting, only to delete all of the
advertisements they receive, why exactly do I want their email
address?
The entire logic of using FFA's for increasing site traffic
and
advertising is severely flawed. What's even worse is that most
search
engines rank these sites lowly if at all. So where exactly then do you
advertise your FFA site?
I performed a very simple test. I created a
simple E-Zine sign up
form, separate from my site, and used a well known
autosubmit
software to "Blast" my add to the entire FFA network,
which
claimed millions of page views per day. Submission was done once per
day, at the same time for a period of 1 week. How many responses? 1! A single
response that did not even sign up.
FFA sites for advertising are
worthless. You'll hear many argue
that they work if your careful. I would
like to believe it would.
Definitely easy to submit to and the exposure would
be
phenomenal. The cold hard truth is that they do not.
Below are a
few of what I find to be comical ad headlines posted at FFA sites.
Enjoy!
(1)"Get your classified ad in 5,000,000 emails and
111,000
websites everyday for free without spamming". (If you follow
the
link you find that what is being promoted is another FFA
site!)
(2)"$1.67=massive income" (I wonder if they know that this is
not
an equality?!)
(3)"Getting 5,000 opt-in leads daily." (1 year
amounts to
150,000 subscribers. Just about the population of a small
town!)
(4)"Delivers an endless flood of traffic!" (Perpetual
motion?!)
(5)"Retire in months for only $6!" (The state of Florida is
about
to get an incredible population boost)
(6)"The secret to getting
a million visitors to your site!"
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About the
Author:
Dan J. Fry is an independent researcher and owner
of
e-Kinetic.com, a site devoted to providing resources for small budget
home businesses. He has a PhD in Physics and is married with two daughters
and two cats. Subscribe to his free E-Zine on home business resources at mailto:e-kinetic@GetResponse.com or
by
visiting his site at http://www.e-kinetic.com . He can be
reached at mailto:comp@e-kinetic.com
.
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