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"How to Increase
Your Coaching Program's Value With Self-Assessments"
by Milana Leshinsky http://www.AssessmentGenerator.com
The most difficult part
about selling coaching services is the lack of perceived tangible results.
This is especially true for life coaches, who frequently focus on things
other than the bottom-line increase. And when people can't see a tangible
result at the end of the process, it's a lot harder to convince them to
buy.
Some coaches found a way to
increase the level of tangibility by offering e-books, books, booklets,
audios, manuals and other physical products. While these are all great items
to use as bonuses, they may take a while to create.
If you would like to add a
tangible value to your coaching program, but don't want to spend weeks or
months creating it, consider including a self-assessment to go with the
coaching program. Assessments are fun and will provide invaluable
insights for your clients.
While it's certainly
possible to license the use of existing assessments, you can custom develop
your own to immediately increase the value of your services. Begin by
listing all the skills and competencies your clients must possess by the end
of the coaching process. Also, list all the activities and actions they
must take to achieve maximum results with your program.
Then create a detailed
scoring key, explaining what their score means. The longer the assessment,
the more detailed the scoring key should be.
When you are done, format
your assessment into a Word or PDF document so your clients can instantly
download and print it out!
You may also completely
automate your assessments with Assessment Generator, a tool that allows you
to quickly build custom coaching assessments, put them on your web site, and
have the results e-mailed to both, you and your client instantly.
Give your assessment an
attractive title, and even a cover graphic - in other words, treat it like a
tangible product. Nothing attracts coaching clients more than tangible
results, and assessments will help you deliver exactly that!
About
Author:
Milana Leshinsky is the
founder of ACCPOW, Association of Coaching & Consulting Professionals on
the Web. Stop giving away your time - give away free assessments instead!
Create custom online assessments in 5 minutes: http://www.AssessmentGenerator.com
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