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Blogging for Dollars
By S. Housley
Blogging for dollars might sound
like the latest game show or some new drinking game, but it's the latest
craze to hit the Internet. Bloggers began blogging for a number
of reasons, but as the blog movement has increased in popularity, they
have found ways to monetize their blogs and are seeing their commitment pay
off.
Whether a blogger's focus is to communicate with customers or
just to have fun, they have begun looking at ways to earn
revenue from their
blogs. The most popular ways for bloggers
to earn some added cash for their
pet projects are:
1. ) Google Adsense in Blogs
Google AdSense allows
webmasters to dynamically serve
content-relevant advertisements in blogs. If
the visitor clicks one of the AdSense ads served to the blog, the website
owner is credited for the referral. Webmasters need only to insert a
Google-generated java script into the blog or blog template. Google's spider
parses the AdServing blog and serves ads that relate to the blog's content.
Google uses a combination of keyword matching and context analysis to
determine what ads should be served.
2. ) Affiliate Programs (Product
Endorsements)
Affiliate Programs work when an affiliate web site
receives
income for generating sales, leads, or traffic to a
merchant
website. Generally, bloggers will mention or endorse specific
products and if site visitors purchase the product, bloggers will receive a
portion of the sale.
3. ) Product Promotion
Businesses use blogs to
detail how specific features or
product add-ons can increase functionality
and save time.
Content-rich product promotion will help with search
engine
placement.
4.) Banner Ads
While less popular than in the
past, websites with high traffic levels can still earn decent revenue by
selling banner space.
As the Internet evolves bloggers will continue
to seek out ways to monetize their opinions and thoughts. Daily
journals and online blogs have become more than just a communication
means
to many.
About the Author:
Sharon Housley manages marketing for the
NotePage http://www.notepage.net and
FeedForAll http://www.feedforall.com
product lines. Other sites by Sharon can be found at http://www.softwaremarketingresource.com
, and http://www.small-business-software.net
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