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Writer's Block Corner

Be a PEST. Make money.

Written by Aaron Colman
info@ibasics.biz
http://www.ibasics.biz

You can't help but turn on the TV these days and hear
about some new technology or development. Entire
businesses are born and die on the basis of a single
trend.

Most small business have missed the crucial lesson of
watching trends.

Remember the following Acronym: PEST

1. Political. Never underestimate the power of
politics to mess up your business. Statistics show
that the stock market undergoes a reversal following
a major Presidential election. There's an entire
Investment strategy called "Presidential Cycle Dollar
Cost Averaging" based on following politics.

Think that's it? Think again. War effects the
price of hundreds of commodities. Trade agreements
effect the buying power of our money. Changes in laws
effect everything from business creation to new
product
development, marketing and everything in between.

2. Economic. If you had started buying dot.com stock

short back at the start of the fall a few years ago,
you could've retired early. Of course you can never
predict these kind of dream situations, but you can
predict certain trends.

A close friend of mine lost his job as a
programmer when it was shipped overseas. Today he
works as an "outsource re-integration engineer" helping
companies integrate and overcome the problems of
outsourced software. Shipping jobs overseas has become

an economic reality for many people. But a few smart
people have learned to take advantage of this situation to
make money and start a new business. The power of
distributed work projects can be seen on any freelance site
you find.

3. Social. When people get used to an idea, it becomes a
powerful business model. It takes nothing more than a quick
glance in the newspaper to see how some movies spawn
an entire cottage industry. Even years from now there will
be a tremendous market for fan-based creations based on
hits like The Matrix and The Lord of the Rings. How many
times, in the last month, have you heard about "low carb"
diets? Think anyone is making money there? Oh yea.

4. Technology. Ignore technology at your own peril.
Whether it's legal or not technology will make you
obsolete if you ignore it. Take one look at the
recording industry. They're holding on for dear life...
and it's getting worse and worse for them as wireless
broadband and smaller computers make sharing files
easier and easier.

If you did a poll of teenagers today, how many of

them do you think would tell you that it was wrong for

them to share files? Percentage wise... not very many,

right? These are the same people that will be making
the laws for the next generation. Once a business
model is obsolete, it's dead. Horse and Buggy makers don't
bring in a lot of money, but automobiles are a
multi-billion dollar industry.

Conclusion:
Make it a point, from this day forward, the
actively stay on top of business developments. Read
magazines, check out news sites, and read articles
like this. Always keeping in mind the PEST method. By
watching new trends you'll not only keep your business

from being blindsided by something new, you'll also beable to
stay on the profitable side of the cutting edge without bleeding
to death in the process.

-------------------------------------------------
Aaron Colman helps businesses make money online and specializes in web design and custom script work.
My eCourse - Learn Mastering Internet Lead Generation at http://www.ibasics.biz/leads

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