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Were You Bamboozled by Google?
Copyright 2004 Diane Hughes
It's still
happening. "Florida," "Boston," "Ginger," and "Brandy" are just a few of the
many Google updates that have hit within the last few months. And Google is
still issuing periodic updates as we speak. No one can say for sure what's
going on or what to expect. One thing is for sure... unless you want to get
bamboozled by Google (again!), you'd be wise to take action to prevent it
now.
So many people were screaming (and still are) about losing
tons
of business due to Google's updates. Some have
reported 30%, 50%, or even
total losses. What can you do?
After all, you're at the mercy of Google,
right? WRONG!
Why Do Rankings Keep Changing?
Google, like many
other engines, changes its algorithm
(formula for calculating who ranks
where) from time-to-time
in an effort to filter out spammers and deliver the
most
relevant search results possible.
Google has had updates since
its very beginning. But now,
depending on which theory you choose to believe,
they are
making more advancements that require more updates. This
means,
even if you rank at #1 this week, you might not make
the top 30 next
week.
How Do You Protect Yourself From Updates?
Diversify! It is
never a good idea to have all your income
generated by one source. You
wouldn't depend on having all
of your retirement savings from one source
(that's exactly
why mutual funds are so popular), and you wouldn't have
all
of your money in one bank. I mean, really! What if that one
source
went under? The same principle applies to Internet
marketing.
While
search engines are a phenomenal way to drive traffic
to your website, they
are most certainly not the only way.
In order to ensure you are protected
should Google (or
whoever is the next "big" search engine) change
their formula yet again, you need to create a
diversification plan.
Think of all the outlets that reach your target
audience.
Investigate each one to see how feasible it would be to
market
your site through those channels. Then implement a
plan that includes several
advertising avenues (including
search engines) that - as a whole - generates
as much (or
more) business as you originally received from Google.
That
way, should one of these channels go down, your business
would only
be slightly affected.
Don't stop there! Twice a year you'll want to go
over your
plan and be sure that everything is working, as it should. If
one outlet begins to dwindle in its response, look into finding a
replacement. This way you are never taken by surprise.
Once you have
your diversification plan working for you, you will be in a much better
position to be rest assuredthat the business you receive will be there for
the long haul. You will also feel more comfortable that no
one organization can cause the tremendous damage Google has caused and
could cause again.
About the Author:
Diane C. Hughes *
ProBizTips.com
FREE Report: Amazingly Simple (Yet Super Powerful)
Ways
To Skyrocket Your Sales And Build Your Business
Into A Tower of Profits!
==>> http://madmarketer.com/diane
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