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Article Syndication - A New Vehicle for King Content
By S.
Housley
Creating Content
New websites are being launched daily. In
order to compete,
webmasters need to find alternative ways of producing
themed
websites. Highly focused articles are often sought by wembasters.
Why? Because content on the web is still king!
In order to attract search
engines and site visitors, webmasters rely heavily on providing new,
innovative and fresh content. If the web site content is rich,
visitors will come. If the website content is updated regularly, visitors
will return. When evaluating a website's traffic it is easy to see that the
low cost of syndicated content can increase a website's value. Sites that
contain multiple
pages related to a specific topic increase the likelihood
of being 'found' when a variety of search phrases are used for
that
topic.
By creating a niche resource, webmasters are viewed as
industry
experts and their websites are more likely to receive incoming directory
links. A number of publishers provide free content, the only stipulation
being that the webmaster serving the content must include the
author resource box. Webmasters utilizing free content can easily create
portals teeming with themed content.
Unlocking the Key to RSS
Many
webmasters are struggling to find fresh, innovative content while other savvy
webmasters have realized the potential hidden within RSS and are adopting the
technology at a maddening pace. By utilizing RSS, webmasters can
tap numerous free content sources with very little effort. RSS truly is a
webmaster's key to free content.
Webmasters interested in taking
advantage of RSS have a
number of resources available to
them:
GoArticles is a free content article directory with more than
20,000 articles available for syndication. Recently GoArticles added a
feature that will allow webmasters and site owners to add dynamically updated
article headlines to their sites by simply adding a single line of java
script into their webpage. More than 100 articles are added daily to
GoArticles. The content is refreshed and indexed every 3 hours, so new
articles are updated on the site 8 times a day. Webmasters looking for
content can include theme-based RSS feeds into their site, using java script
supplied by GoArticles. The java script accesses an RSS feed that contains
the article headlines on the GoArticles site.
GoArticles has 64 article
categories, making it easy for webmasters to find content that suits their
interest. Webmasters can select either the most recent articles in
a specific category or the most popular articles in a specific category.
As new articles are added to the GoArticles directory, the content on the
websites using the java script will dynamically update.
Additional details
at: http://www.goarticles.com
Example
of a site using GoArticle's feed -
http://www.small-business-software.net/goa-seo-headlines.htm
Another
article resource webmasters may find useful is Article Central's tracker
script. Webmasters can easily insert java script into their website to list
all of Article Central's new articles or site owners can customize
the tracker code to list only those articles chosen from the article
repository's article category list. Articles relate to web development,
design and technology-related issues and are updated daily.
Additional
details at:
http://thewhir.com/find/articlecentral/tracker.asp
Example
of a site using Article Central's feed -
http://www.softwaremarketingresource.com/articledirectory-headlines.htm
Content
syndication is a win-win for both the publisher and
the webmaster. As a
result of these new distribution opportunities provided by GoArticles and
Article Central,
publishers will receive increasingly more exposure for
their
articles and webmasters will have a new source for
fresh content.
Webmasters interested in creating dynamic content
from other
free sources can use the free service provided by Feed2JS.
All
webmasters need to do in order to display the RSS feed
on a website is enter
the URL of the RSS source. Feed2JS
creates java script that can be inserted
into the HTML of the site owner's webpage. Webmasters are also given
control over how their content is served, meaning they can customize the
look and appearance of the headlines. Additional details at:
http://jade.mcli.dist.maricopa.edu/feed/index.php?s=build
Example
of site using Feed2JS -
http://www.feedforall.com/rss2java-rssblog.htm
Search
engines are increasingly looking for theme-based portals by having specific
targeted content where Webmasters are likely to be defined as industry
experts. RSS is a free and easy way to promote a site and its content without
the eed to advertise. RSS is defined specifically for syndication; in
fact the acronym RSS stands for Really Simple Syndication. This means that
webmasters serving RSS content do not need to negotiate complicated content
sharing partnerships in order to use content contained within an
RSS feed.
In order to completely understand the power and potential
of
RSS, webmasters may want to visit the following resources:
RSS
Specifications - everything you need to know about RSS -
http://www.rss-specifications.com
Feedster
- locate RSS feeds that are topic specific
http://www.feedster.com
FeedForAll -
create RSS feeds from your own content
http://www.feedforall.com
RSS4U - free
online RSS reader http://www.rss4u.com
FeedDemon - desktop RSS
reader - http://www.feeddemon.com
About the
Author:
Sharon Housley manages marketing for the NotePage
http://www.notepage.net and FeedForAll http://www.feedforall.com product lines.
Other sites by
Sharon can be found at http://www.softwaremarketingresource.com
, and
http://www.small-business-software.net
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