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ACHIEVE SUCCESS WITH YOUR OWN MONEY - MAKING NEWSLETTER
Copyright 2004 Dirk
Wagner
To be successful with a newsletter, you have to specialize and
make it your own. Your best bet will be with new information on a subject
not already covered by an established newsletter, or at least your
interpretation of existing subject matter.
Regardless of the
frustrations involved in launching your own newsletter, never forget this
truth: There are people from all walks of life, in all parts of the world,
many of them with no writing ability whatsoever, who are making incredible
profits with their newsletter.
Your first step should be to subscribe to
many different
newsletters. Analyze and study how the others are
doing it. Learn how the successful newsletter publishers are doing it, and
how they are making money. Adapt their success methods to your own
newsletter, and add your own flare to it.
Plan your newsletter before
launching it. Come up with a plan of action, daily, weekly, bi-weekly, etc.
Make a plan to distribute it, using subscription services and
lead sources.
Most newsletter publishers do all the work themselves,
and are impatient to get that first issue online. As a result, they
neglect to devote the proper amount of time to market research and
distribution. Don't start your newsletter with out first having accomplished
this task!
Market research is simply determining who you will
be
marketing your newsletter to, and who will be interested in
buying
your products and services, and reading your newsletter. You have to
determine what it is they want from your newsletter.
Your market
research must give you unbiased answers about
your newsletter's capabilities
of fulfilling your prospective buyer's need for information; The questions
of why they need your information, and how they will use it should be
answered. Make sure you have the answers to these questions, publish your
newsletter as a vehicle of fulfillment to these needs, and you're on your
way!
You're going to loose prospects unless your newsletter has a real
point of difference that can be easily perceived by your prospective buyer.
If you are using someone else's newsletter and just adding your own affiliate
links, don't be surprised when you prospects start dropping out.
The
design and graphics of your newsletter, plus your unique content will help
with keeping your prospects from opting out.
The name of your
newsletter should also help to set it apart from similar newsletters, and
describe what your basic premise is all about. A good name reinforces
your advertising. Choose a name that defines what your newsletter is all
about.
Try to make your newsletter's name brand able and memorable
-
one that flows automatically. Don't pick a name that's so
vague it could
apply to almost anything. The name should
identify your newsletter and its
subject quickly and positively. You should also brand it with your domain
name if at all possible.
When you send out your newsletter, make sure
that you use a
name variable with your autoresponder. People like to
see and feel that they are the only one that you are sending your
newsletter to. You create trust and a feeling in the reader that they are
special.
You may want to add a picture of yourself, so your prospects
have an idea of whom is sending them this valuable information. The use of
pictures will set your publication apart from the others and give it an
individual image, which is precisely what
you want.
The decision as
to whether to carry paid advertising, and if so, how much, is another policy
decision that should be made while your newsletter is still in the planning
stages. Some purists feel that advertising corrupts the image of the
newsletter and may
influence editorial policy. Most people accept
advertising as a part of everyday life, and don't care one way or
the other.
The only problem with accepting advertising in
your newsletter would appear to be that as your subscription list grows,
so may the number of advertisers. At this point, the basic premise or
philosophy of the newsletter often changes from news and practical
information to one of an advertiser's showcase. So think this out clearly
before you decide what you want the reader to experience with
your newsletter.
Promoting your newsletter, finding prospective buyers
and
converting these prospects into loyal subscribers, will be the most
difficult task of your entire undertaking. It takes detailed planning,
persistence and patience.
Make sure you send a welcome letter when a
new prospect
signs up and tell the reader how they are going to
benefit from your newsletter, and then keep emphasizing right on through
your "PS", the many benefits they will gain from staying on your subscriber
list. . Give the reader a solid list of benefits with examples of what you
have, or you intend to include, in your newsletter.
You have to
make your prospect feel that "this is the insider's secret" to the success
they want to achieve. Present it to your subscriber as their own personal
key to success.
Prepare yourself for the fact that not everyone that
signs up for your newsletter will buy your product or service. That is all
part of the internet marketing business. However, you should not be
discouraged, keep trying to get as many subscribers as possible and always be
available to answer any questions your subscriber may have. Good luck with
your newsletter.
About the Author:
Dirk Wagner is CEO and
owner of http://team4success.biz
and the free, easy to install #1 home business toolbar with automated
updates. A website dedicated to helping the home-based business entrepreneur
start and succeed with there very own home-based business.
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