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8 Effective Ezine Publishing Tips To Put You Ahead Of The
Game
by Ken
Hill
1. Swap sponsor, feature, or solo ads with other ezine
publishers.
Your swaps will create a win-win situation as both you
and
the other publisher will successfully get profitable promotion at no
cost.
Swap your ads for at least three issues in a row or three solo
ads for three solo ads to get the greatest results from these
swaps.
2. Provide your visitors with a bonus for subscribing to your
ezine such as access to your membership site, ebooks, a complimentary ad, or
something else that your visitors would find to be valuable.
Increase
the value your visitors place on your bonuses by telling them how much they
would be worth if they were to pay for them or by making them available for
only a limited amount of time.
3. Write articles.
Your
articles will help you to establish yourself as an expert in your field and
get more of your subscribers to visit your site.
Your articles can
also be used as a valuable promotional tool that increases your circulation.
Add a resource box that promotes your ezine or a line to your
resource box that promotes your ezine in addition to your business and then
get the word out about your articles.
An excellent way to do this is to
submit your articles to article directories, article announcement lists, and
to other ezine publishers.
Also publish your articles on your site
and let your visitors know that they can reprint your articles.
For
a list of article directories, and announcement lists
that you can submit
your articles to visit:
http://netpromarketer.com/articlepromote.html
4.
Have a privacy policy in place for your ezine. Let your
visitors know that
you will never rent, sell or give away their information to a third
party.
Also let your future subscribers know that your ezine will
have in house advertising and third party advertisements if you use your
ezine to promote your products, affiliate programs, or sell advertising
space.
Include this information on your site and in the email
your
visitors must respond to in order to begin their subscription to
ensure that everyone that subscribes to your ezine is aware of
this.
5. Add testimonials or endorsements for your ezine to your
site. This will increase your visitors' trust that your ezine will
deliver quality information.
6. Submit your ezine to ezine
directories.
Submitting your ezine to these directories will increase the
number of people that subscribe to your ezine and also help you to find
more people to advertise in your ezine or swap ads with.
7. Make
sample issues available by autoresponder.
Pick a couple of issues that
you feel best portray the type of quality content to be found in your
publication, and make these issues available by autoresponder.
This
will help you to get more of your visitors that are unsure about what your
ezine has to offer to subscribe.
8. Promote your ezine in your signature
file.
Your signature file will help you to get people that you come
into contact with by email to subscribe to your ezine.
If you use email
to answer questions or to network with people don't neglect your signature
file as a very viable way to attract more new subscribers.
If you
post your tips and advice in moderated discussion forums also use your sig
file to promote your ezine.
If you give beneficial, useful advice,
people will be interested in subscribing to your ezine and you'll increase
your subscriptions.
Article by writer, Ken Hill. Learn tips and
techniques to help you successfully start your own ezine. Visit http://www.netpromarketer.com for more
articles and a great tutorial on ezine publishing.
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