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5 Ways To Make
Your Website Sell More
1. Make it easy to spread
the word. Provide an email-a-friend button, and it'll get used. Let
your customers do the marketing for you.
2. Make it printable. Most
webpages can't be printed easily, and people like to print out information -
many people prefer to read printed material to webpages. Make a button
that can produce a printer-friendly version of the page, without the
navigation buttons or unnecessary graphics.
3. Help people find what
they want. People tend to be interested in the same kinds of things; people
who are looking at an action novel are more likely to be interested in
another action novel than people who read romance novels. Software can keep
track of who's buying what, and automatically suggest to your visitors
other items they might want to buy.
4. Keep in touch. People
who've dealt with you before are more likely to buy from you again than
newcomers. Use mailing list software to keep in touch with all of
your customers, and make sure you do it regularly.
5. Make it extremely easy to
find items. Your search feature should automatically fix mispellings,
suggest alternatives, and generally ensure that anyone who wants to buy
can do it easily.
About the
author:
David Berube is a technology
consultant. He uses technology to solve business problems.
Want to take advantage of
one of the techniques above?
http://www.berubeconsulting.com/
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