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5 Essential Ingredients To Success With Your Own Business
By Arthur
Cooper
(c) Copyright 2004
Many people dream of starting their own
business. Fewer actually do it. Fewer still make a success of
it.
Why? What are the essential ingredients if you want to succeed
with your own business?
1.Desire
If you look at any successful
businessman, from the sole
trader to the billionaire entrepreneur, you find
that the one
element that is always present is burning desire to do what
they are doing and to succeed at it. It is not a vague wish,
it is not a
hope or a dream. It is a deep felt, motivating
desire. It is what takes him
through the difficulties and the
set backs and the failures along the way.
Do you have this
desire?
2.A Plan
You cannot and you will not
succeed unless you have a well
thought out plan. You must know where you are
going and how
you intend to get there. You must concentrate on the route
you have chosen and not be distracted along the
way.
3.Knowledge
You must know what you are doing. You must know your
chosen field. There will be others competing with you for the same
markets and the same customers. You must be up with them. You must
strive to be ahead of them. But the beauty of knowledge is that it can be
aquired. If you need to know something you can learn it – if you have the
desire. There has never been a time when it has been so easy to find the
information that you need. You just need the motivation to get it. The need
and the desire.
4.Hard Work
Its true. You cannot get away from
it. The fact is that if
you are to succeed in your chosen business then you
must work
hard at it. It is not a pass-time or a game (although if you
are doing what you have always wanted to do it can seem like
both). But
the great thing about running your own business is
that you enjoy your work.
Otherwise why do it?
5.Luck
Luck? Is that it, then? The other four
items are in my
control. I have the desire, I have a plan, I can get the
knowledge, I am prepared to work hard. But luck? What can I
do about
that?
Actually quite a lot. Luck is really the wrong word, but it
is
what people use. It is what other people must have had
when they succeed. It
is what unsuccessful people think they
never have.
But you can make
your own `luck'. Successful people have
often failed many times before they
have their `lucky break'.
But they have that burning desire and they have
pick
themselves up and start again. They redraw their plans and
set out
once again. They start again with a little bit more
knowledge than they had
before. And they work hard to succeed this time.
Substitute the word
`resiliance' for the word `luck'
and you are much nearer the truth. It is
the abiliity to hang on in
there and stay with it when things go wrong.
So follow your desire, make your plans, keep learning, and
work
hard. You can succeed. And......Good luck!
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Arthur Cooper is a
writer and publisher.
To receive his articles by email send a blank message
to: acarticles@arthurcooper.com
To read them online go to:
http://www.arthurcooper.com/
For
articles ebooks and courses go to:
http://www.barrel-publishing.com/
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