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Email: ByBobLeduc@aol.com
3 Ways To Beat Your Competition
Copyright 2004 Bob Leduc
http://BobLeduc.com
You will always have
competitors. You cannot control their
activity. But you can minimize their
impact on your business. Here are 3 ways you can position yourself to
generate sales with little or no competition.
1. Use Unconventional
Marketing Methods
Most businesses use the same marketing methods as their
competitors. Adapt some unconventional marketing methods to
distinguish
yourself from your competitors. Your unique
marketing will attract more
attention and get more sales.
For example, most online businesses only
use online marketing methods to generate traffic to their website. By
including some offline marketing, they can bypass the heavy competition
online and produce more traffic - and more sales.
Tip: Print your
best small ad on a postcard and mail it to
prospects in your targeted
market. Postcards are inexpensive
and easy to use. Most recipients will read
a brief message on a postcard.
2. Uncover Overlooked
Markets
You cannot avoid competition when you market to the same
prospects as your competitors. Look for some new niche
markets you and
your competitors overlooked. You may uncover a market you can dominate with
little or no competition.
Revise your ads, web pages and other sales
messages so they
appeal specifically to the unique interests and needs of
prospects in your new niche market. For example, I recently spoke with a
network marketer who singled out the following 3 niche markets. She
customized her sales approach for each
market to emphasize a different major
benefit.
* Stay at home moms: emphasizes the advantages of working
part-time at home.
* Corporate employees: emphasizes the opportunity
to escape
the corporate environment and build your own business.
*
Retirees: emphasizes the benefits of generating extra
income without
schedules or supervision.
3. Establish Yourself As A
Specialist
One of the most effective ways to beat your competition is
to establish yourself as a specialist in a narrowly defined area of your
business. Prospective customers perceive a specialist as an expert in their
field - someone with special insight who can to help them in a specific
area.
You do not have to abandon your current marketing to establish
yourself as a specialist. Just select a unique product you offer or a
service you perform especially well and emphasize it in your marketing.
Include testimonials from customers and endorsements from other experts to
prove you are one of the best.
Tip: A service business that
specializes can often charge a higher fee. Customers or clients expect to
pay more for specialized service. Some will even consider your higher fee
as evidence you are the ultimate expert.
You will have competitors as
long as you are in business.
But these 3 ways of positioning yourself will
minimize their
impact and allow you to generate sales with little or no
competition.
Bob Leduc spent 20 years helping businesses like yours
find new customers and increase sales. He just released a New Edition of
his manual, How To Build Your Small Business Fast With Simple Postcards
...and launched *BizTips from Bob*, a newsletter to help small businesses
grow and prosper. You'll find his low-cost marketing methods at: http://BobLeduc.com
or call: 702-658-1707
After 10 AM Pacific Time/Las Vegas, NV
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